Triton powers ahead for personal best

Provisional May sales figures indicate a record-breaking month for Triton and near 43% year-on-year growth for Mitsubishi overall.

Triton outmuscled all past performances to turn in an impressive 501 registrations in May – more than double its result in the same month last year, when 246 were registered.

Despite figures being provisional, the popular ute has a solid grip on third place in its segment with a commanding lead over the chasing pack.

Overall, Mitsubishi registered 1,029 units for May – a 42.9% (309 unit) year-on-year increase. This is largest May volume the company has registered since 1990, giving a predicted market share of 8.1% for the month (+1.4% year-on-year). Mitsubishi was fourth among all brands for the month and remains fifth year to date.

Daniel Cook, general manager of vehicle sales and marketing, pointed to a buoyant market and the current 4WD Triton GLX-R promotion as key drivers behind the result.

“There is confidence in the economy and trust in our brand – this, paired with a very compelling offer on our limited edition Triton GLX-R, has undoubtedly contributed to our success,” said Mr Cook.

“Triton is a tried and trusted workhorse with the trappings of a luxury SUV, added to which we offer the best new car warranty in New Zealand and are consistently ranked at the top of the country for customer care. This result is certainly no fluke, we’ve well and truly earned it.”

The limited edition 4WD Triton GLX-R (pictured) is priced at $32,990 plus GST and on-road costs. In June, to tie in with Fieldays, the Triton GLS will also be offered at a special price of $41,990 plus GST and on-road costs.

 

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