Blog Archives

Making your website work smarter

If we take a look at the website component of our ARMS model, you’ll see it has lead capture and content in equal measure – that’s not for symmetry. Lead capture on websites is seldom optimised and businesses are missing

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A call to ARMS – beef up your marketing strategy!

ARMS is an customer acquisition and retention model we use with all of our clients at various levels. It has four primary focuses: Capture prospect information from advertising, media promotion and word-of-mouth. Deliver targeted value-add information to customers and prospects

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Owned, Earned and Paid content

Are you familiar with Owned, Earned and Paid content? Owned content is that which you control, such as your website or direct marketing. Earned content relies on others passing on your information, such as published media releases, word-of-mouth or social

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