Strategy

Putting our heads together

Carefully developed communications that engage the right audience, through appropriate channels, are essential to supporting your business goals.

Dinniss Communications assists in the development and delivery of your key messages, consulting to establish existing perceptions and your desired outcomes and preparing an effective, measurable plan to budget.

We have a strong and established track record of helping our clients achieve their objectives; our long and trusted relationships stem from our expertise in delivering their messages consistently, while remaining fresh, engaging and, above all, credible.

Implementation

Rolling up our sleeves

We love it when a plan comes together – and we have the expertise to ensure it does so effectively, achieving your desired objective.

We deliver engaging B2B, B2C and internal communications to a wide range of audiences through the most appropriate channels in a timely and cost-effective manner.

Our end-to-end service (or anything in between) includes content sourcing and creation, publishing online or in print, in-house design, photography and video production, as well as print management and distribution coordination.

We currently produce around 100 publications per year, as well as numerous press releases, direct mail campaigns and various other marketing communications collateral.

We also have considerable experience in crisis management and media liaison, providing the most appropriate interface between our clients and the media, through direct contact, press releases and conferences or product launch events.

  • Under Construction, 28pp A4, monthly
    PlaceMakers

    Strategy

    Reinforce PlaceMakers’ position as a knowledge leader within the building and construction industry.

    Support tradespeople in meeting skills maintenance requirements of the Licensed Building Practitioner scheme.

    Implementation

    Create engaging publication with effective content design.

    Ensure technical and regulatory information is clear and comprehensible.

    Maintain awareness of issues most relevant to readers.

    Provide end-to-end in-house editorial and production management, including copy creation, contributor liaison and print management.

  • MotorSport News, online, monthly
    MotorSport New Zealand

    Strategy

    Develop online format to replace long-running printed quarterly.

    Deliver news and regulatory and technical information to licence holders and other stakeholders.

    Implementation

    Design website elements, drawing on existing masthead with engaging colours, clear layout and simple navigation.

    Create monthly HTML email to notify readers of key online updates.

    Provide end-to-end in-house editorial and production management, including copy creation, image sourcing, CMS and HTML.

  • Safety Talk, 4pp A4, monthly
    NZ Safety

    Strategy

    Offer a communication channel for management to wider business.

    Reinforce key company messages and objectives to staff.

    Encourage and demonstrate excellence through exemplary success stories.

    Recognise and celebrate staff milestones and achievements.

    Create a sense of company-wide community.

    Implementation

    Build trusted relationship with key stakeholders.

    Produce an engaging publication with strong imagery.

    Provide end-to-end in-house editorial and production management, including copy creation, contributor liaison and publication design.

  • DM material
    Mitsubishi Motors

    Strategy

    Provide marketing support to new and existing Mitsubishi Motors dealerships.

    Reinforce or establish businesses’ reputation/ethos.

    Reinforce Mitsubishi brand reputation.

    Implementation

    Provide secondary design agency service for local advertising and DM material.

    Plan, manage and execute local newspaper advertising campaigns.

    Write credible and engaging material for specific regional audiences.

    Manage supporting photography, with detailed briefs.

  • Collateral design
    Various

    Strategy

    Broadcast and/or market products to various audiences.

    Reinforce professional and reliable brand reputation.

    Implementation

    Provide a secondary design agency service for advertising and marketing requirements.

    Apply and/or develop existing brand concepts and advertising material to support client campaigns and products.

  • Public relations support
    Hell

    Strategy

    Raise awareness of Hell’s involvement in the community.

    Generate goodwill for the Hell brand.

    Provide clarity and understanding around the Hell brand.

    Promote the business to prospective franchisees.

    Support the company’s marketing activities.

    Implementation

    Develop and manage Satan’s Little Helper campaign to promote Hell’s good work in the community

    Plan, manage and execute communications in support of Hell initiatives, both in relation to community work and product launches.

    Provide consultation, risk mitigation and media advice.

    Help generate interest in and engagement with the brand and its activities.

  • Truck News, 24pp A4, quarterly
    Fuso NZ

    Strategy

    Promote Fuso trucks through customer endorsement and inform audience of technological developments, new products and product range.

    Add value for customers by promoting their businesses to a large audience.

    Implementation

    Gather testimonies from around NZ to showcase product at work.

    Manage photography – a key element to support customer stories.

    Provide end-to-end in-house editorial and production management, including copy creation, contributor liaison and print management.

  • i-MiEV launch
    Mitsubishi Motors NZ

    Strategy

    Generate interest in and discussion of i-MiEV’s arrival in New Zealand.

    Demonstrate key selling points and advantages.

    Reinforce Mitsubishi’s position as a world leader in EV technology

    Implementation

    Successful promotion of story to broadcast media.

    Produce 'Day in the Life' case-study video, including scriptwriting, storyboarding, onsite and post-production management.

  • The Heartlander, 8-12pp A4, quarterly
    Heartland Bank

    Strategy

    Reinforce Heartland Bank's position as a specialist and leader within the financial industry – particularly around Home Equity Release.

    Reinforce Heartland Bank's links and commitment to rural communities.

    Provide useful and engaging information for investors – especially seniors.

    Implementation

    Create engaging publication with effective content design.

    Research original content ideas.

    Ensure information is clear and engaging.

    Maintain awareness of issues most relevant to readers.

    Provide end-to-end in-house editorial and production management, including design and layout, copy creation, contributor liaison and sign-off.

  • Customer testimonials
    Fuso NZ

    Strategy

    Promote Fuso trucks through customer endorsement and inform audience of technological developments, new products and product range.

    Add value for customers by promoting their businesses to a large audience.

    Implementation

    Interview and film customers around NZ to showcase their businesses and Fuso product at work.

    Provide end-to-end in-house editorial and production management, including customer liaison, interviewing, filming, editing, photography, copy creation.

  • Davma Construction promotional video
    Davma Construction

    Strategy

    Introduce business owner to potential customers, emphasising personal approach and 'relatability'.

    Demonstrate professionalism and passion.

    Reinforce quality of work and customer satisfaction through finished project and endorsement.

    Implementation

    Produce video, including scriptwriting, storyboarding, filming, editing, onsite and post-production management.​