Senior management restructure at Mitsubishi Motors New Zealand (MMNZ), as company looks to improve on recent success
There are no laurels in sight, no rest being enjoyed, as MMNZ celebrates its seventh consecutive year of growth. With the financial year wrapped up on 31 March and an 18% year-on-year sales increase on the results board, the company has restructured its senior management team to ensure it is well placed to build on its impressive performance.
Daniel Cook has taken on the title of general manger of vehicle sales and marketing, following his 15-year anniversary with the company earlier this year. Formerly head of sales and marketing strategy, Mr Cook’s remit now includes fleet sales and customer service.
In line with a clear focus on growing after sales results, Noel Comerford has been made general manager of after sales. Mr Comerford is spearheading an ambitious three-year initiative to strengthen MMNZ’s performance and make it an industry leader in this area.
Managing director Tomoki Yanagawa said the restructure would strengthen the foundations upon which the company has achieved its recent success.
“Thanks to the collective efforts of our entire team, Mitsubishi Motors has experienced extraordinary growth in New Zealand over the past seven years,” said Mr Yanagawa. “These appointments both recognise the contributions Daniel and Noel have made individually, and ensure we have the right structure in place to grow even further into the future.”
Mr Cook says extending MMNZ’s consecutive growth streak to eight years and building on customer engagement and satisfaction are his main goals for the new financial year.
“I’m extremely proud that we have both New Zealand’s best new car warranty and currently the best customer call centre of its size in the country,” said Mr Cook. “We want our customers to feel cared for at every point in their relationship with us.”
When it comes to numbers, Mr Cook has a target very firmly in mind.
“This financial year, we’re looking to sell 11,000 units and I’m confident we’ll achieve that thanks to what is perhaps our most compelling vehicle line-up ever. We’ve come out of the blocks strongly with the new model Outlander PHEV, which features 20-minute Fast Charge technology and opens a whole new chapter in Mitsubishi hybrid technology.
“Look out also for the Eclipse Cross later this year, a small to medium SUV crossover that will be a highly competitive performer in this exciting area of the market.”
Mr Comerford said plans are already in place to realise the potential within MMNZ’s after sales operation and he is looking forward to leading his team to reach its targets.
“We have a very talented and dedicated team across our 56 dealerships nationwide,” said Mr Comerford. “We’ve invested in a new training programme and last year took our best-performing sales and service staff to Japan to compete against the top individuals from the global Mitsubishi Motors network. We’re raising the bar across the board and working together to accelerate our after sales growth. I’m convinced we will achieve the ambitious goals we’ve set ourselves.”
Photo: Noel Comerford (left), Daniel Cook (right)