ARMS is an customer acquisition and retention model we use with all of our clients at various levels.
It has four primary focuses:
- Capture prospect information from advertising, media promotion and word-of-mouth.
- Deliver targeted value-add information to customers and prospects to move them into the consideration phase of the loyalty loop.
- ‘People like me / people I want to be like!’ Leverage your customers’ experience with your business to provide confidence to turn prospects into customers and keep customers buying from you.
- Validate and benchmark marketing activity through data capture.
The ARMS approach ensures our customers are making the most of their Owned marketing assets – especially their website –before they engage expensive external broadcast options.
Are you familiar with Owned, Earned and Paid content? Read more here.