A call to ARMS – beef up your marketing strategy!

ARMS is an customer acquisition and retention model we use with all of our clients at various levels.

It has four primary focuses:

  • Capture prospect information from advertising, media promotion and word-of-mouth.
  • Deliver targeted value-add information to customers and prospects to move them into the consideration phase of the loyalty loop.
  • ‘People like me / people I want to be like!’ Leverage your customers’ experience with your business to provide confidence to turn prospects into customers and keep customers buying from you.
  • Validate and benchmark marketing activity through data capture.

 

The ARMS approach ensures our customers are making the most of their Owned marketing assets – especially their website –before they engage expensive external broadcast options.

Are you familiar with Owned, Earned and Paid content? Read more here.

 

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